A Beginner’s Guide to Marketing – Step 7: Follow Up
Regularly repeated action Having invested time and money in identifying your ideal customer and delivered your beautifully crafted message,
A Beginner’s Guide to Marketing – Step 6: Activity
Nothing happens until someone does something You have a list of prospective customers, you know what you want to say and when you plan to deliver your message.
A Beginner’s Guide to Marketing – Step 5: Planning
Make a 12-month marketing plan We all know we need to be marketing our business. We can get carried away with grand ideas that soon die out.
A Beginner’s Guide to Marketing – Step 4: Strategy
How are you going to get through? With your list of ideal prospective customers and a clear message, the next problem to overcome is how to get
A Beginner’s Guide to Marketing – Step 3: List Building
The money is in the list Not everyone is an ideal customer. It is better to talk to one person who is likely to buy
A Beginner’s Guide to Marketing – Step 2: Targeting
Who do you need to talk to? Contrary to popular opinion, your target market is NOT everyone. Can this really be true?
A Beginner’s Guide to Marketing – Step 1: Identity
So, who do you think you are? Before starting any marketing campaigns, you must have a clear identity.
Is artificial and unnecessary regulation merely for financial gain?
A short while ago the process to introduce a National Occupational Standard (NOS) for the teaching of Yoga
Open letter to STA regarding BGi.uk Insurance for swim teachers and schools
Open letter to STA regarding BGi.uk Insurance for swim teachers and schools
10 Things to Know about Professional Indemnity Insurance
A Guide to Protecting your Business
