A Beginner’s Guide to Marketing – Step 7: Follow Up
Regularly repeated action Having invested time and money in identifying your ideal customer and delivered your beautifully crafted message,
A Beginner’s Guide to Marketing – Step 6: Activity
Nothing happens until someone does something You have a list of prospective customers, you know what you want to say and when you plan to deliver your message.
A Beginner’s Guide to Marketing – Step 5: Planning
Make a 12-month marketing plan We all know we need to be marketing our business. We can get carried away with grand ideas that soon die out.
A Beginner’s Guide to Marketing – Step 4: Strategy
How are you going to get through? With your list of ideal prospective customers and a clear message, the next problem to overcome is how to get
A Beginner’s Guide to Marketing – Step 3: List Building
The money is in the list Not everyone is an ideal customer. It is better to talk to one person who is likely to buy
A Beginner’s Guide to Marketing – Step 2: Targeting
Who do you need to talk to? Contrary to popular opinion, your target market is NOT everyone. Can this really be true?
A Beginner’s Guide to Marketing – Step 1: Identity
So, who do you think you are? Before starting any marketing campaigns, you must have a clear identity.
